Business POV

No surprise: retailers put a huge emphasis on the Christmas season, and few places are as well-trod as Michigan Avenue. On the Mag Mile, stores create lavish window displays designed to lure passerby to come in, browse around and reach for their wallets. We went from Chicago Avenue to the Wrigley Building, on both the east and west sides of the street, with a camera to capture all the visual marketing madness. Here's a rapid-fire look at what retailers are doing at the street level.

For information on all things North Michigan Avenue, visit:

www.gnmaa.com
and
http://www.themagnificentmile.com/