Business POV

It's a question entrepreneurs ask: is it wise to fully flesh out your strategic thinking ahead of time or unwise to spend too much time pondering things that might not happen? Professor Rod Shrader, Professor of Entrepreneurship at UIC's College of Business Administration, is a big believer in business plans. Herein he chronicles the benefits of writing a good one, even if you aren't looking for outside capital.

Rodney C. Shrader is an Associate Professor of Marketing at UIC, with a focus on Entrepreneurship, International Entrepreneurship and Entrepreneurial Teams

He runs Concept2Venture®, UIC's Annual Business Plan Competition

http://www.concept2venture.org/index.htm http://www.uic.edu/cba/faculty.html