Business POV

VerveLife is a marketing company that builds custom content delivery platforms and creates music-driven promotions for companies like Axe and Burger King. The company is also on the verge of launching Photo.com, a community portal of original content and media sharing. Here's a look at how they work.

VerveLife's founder, Justin Jarvinen, started the company in 2003. Its patent-pending media delivery technology, Rhymba, launched in January 2004.