Business POV

Garmin, a major designer of GPS navigational systems, decided that, in the spirit of Apple and Nokia, it wanted to establish a retail brand. Like those other brands, it chose the Mag Mile for its first-ever flagship. Here, architect Randy Mattheis a principal at Valerio Dewalt Train Associates in Chicago, delves into the logic of the layout and look.

The Garmin store is located at 663 N. Michigan Ave. in the space formerly occupied by Sony. The location features hands-on product demonstrations, interactive kiosks and in-depth product training and seminars. Based in Olathe, Kansas, Garmin is a leading designer of GPS systems.