Business POV

Today we're featuring Part 2 of a panel discussion on how different business models require different sales approaches. Featured: A nightclub owner, a marketing vp, and two CEOs. Part 1 is here.

Eoin Callery, Co-Owner, Reserve Club
Robert Blumenschein, VP of Marketing and Sales, Lexington Steel Corp.
Patricia Henderson, CEO, Cygany
Al Wasserberger, CEO, Intellext

This feature was shot during "Sales for Success" a Polsky Center event at UofC's GSB on February 17th. During the discussion, each panelist discussed his or her best practices for their business, including: selling software to large companies, selling consumer products to Wal-mart, selling for restaurant/retail, and selling consulting services.