- When Is It Time To Launch a New Version of Your Company Website?
- 04.13.2007
We put the question to two of Chicago's hardest working young entrepreneurs, Matt Maloney and Michael Evans, cofounders of GrubHub.com, which hooks users up with restaurants that deliver. The company's new site, which is live but still being tweaked, was about 3 months in the making. The goal was to make it easier to use and simpler in design.
Two reason why they launched a new site? The old one had too many layers and they wanted a fresh face for launching into new markets, such as San Francisco.
How does the site work? Users simply enter their location through an intuitive online interface and GrubHub.com displays all of the menus, coupons, and delivery information for every restaurant that delivers to that address. Using GrubHub.com is free and orders may be placed over the phone or through Grubhub’s online ordering system at no charge.
GrubHub.com is a cowinner of the 2006 Edward L. Kaplan New Venture Challenge, an annual competition hosted by the University of Chicago Graduate School of Business.
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