A Look at Highrise, the New Product from 37signals

The company is a leader on the national tech scene, based on its popular web-based software products, influential blog and ROR advocacy. Here, founder Jason Fried gives a demo of the company's latest offering, Highrise, an online contact manager. (This is part 2 of our visit with Fried at 37signals' office in West Town.)

37signals has a staff of 8 people and makes five major products, all based around the idea of collaboration: Basecamp, Ta-da list, Campfire, Backpack and the newly launched Highrise. The company is also the force behind the open-source web-application framework called Ruby on Rails.

When Fried first launched the company in 1999 it was a web design firm. In 2003, it built Basecamp for its own internal purposes and decided to launch it to the public in 2004. The corner had been turned. Now its main objectives are to create new software programs that aid project management and make collaborating with clients and colleagues easier.

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