- SAVO Group’s Solution for Building a Smarter Sales Force
- 05.04.2007
When sales people go on customer calls, are they armed with the best data for sealing the deal? Often, the answer is no. But John Aiello, SAVO Group's CEO, decided to change all that with SAM (Sales Asset Manager), an application that collects everything from white papers to power point presentations to give sales forces that most valuable asset: Information.
More specifically, SAM streamlines the creation, tracking and management of presentations, proposals, brochures, white papers, emails, newsletters, videos and more. It also serves up competitive intelligence, coaching documents, scripts and other content.
SAVO Group was started in 1999 with two people -- John Aiello and Drew Larsen. In September 2005, with 25 employees, they raised venture capital from Sterling Venture Partners and are today at 70 people and poised for even greater growth. In 2006, revenues grew about 150% over 2005. The company has never grown less than 50% in any single year. Its clients include SPSS, Morgan Stanley, FedEx Kinkos, Northern Trust, ADP and Diner's Club.
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