Business POV

Rotofugi carries limited run, artist-created designer toys, minis, capsule toys, plush and wearables. Theirs is a niche market that grew out of the Hong Kong streets. The company philosophy? Toys are art and distinctive reflections of the urban environment. Co-owner Whitney Kerr walks us through some of the product line. Many toys come from far-flung global locales; others from right here in Chicago. They retail between $2 to $250, with a wide collection under $20.