Business POV

Mark Renshaw sat down at Arc/Leo Burnett's Digital Day to talk about how the agency's big consumer clients are using the internet and new technologies to extend their marketing reach.

Leo Burnett and marketing partner Arc Worldwide's first annual Digital Day consisted of seminars throughout the day covering important topics such as portals and search, the creative potential of online advertising, video advertising, digital culture, mobile marketing, gaming, and future of television.