Business POV

Once the company started focusing on the "voice of the people," the innovations started emerging, says Brunswick CEO Dustan McCoy. Here, he talks about the Bayliner, which is the only boat of its size (18-feet) under $10,000, and Zeus, which is the first boat of its kind able to move sideways, a key for would-be buyers put-off by the difficulties of docking.

Mr. McCoy spoke before the Chicago Chapter of the Product Development and Management Association on June 21.

Part One of this presentation can be found here