Anatomy of a Business Model: ClaimForce's Tech Approach to Insurance

The company's technology helps insurance companies streamline their claims processing. Here, president Stephen Applebaum discusses the concept, revenue model and marketing approach.

The company launched in 2004. Revenue has doubled every year since launching. The company now has revenue forecasted in excess of $2 million and is currently negotiating a round of Series B funding, which will go towards business development and marketing, including hiring four sales people.

The company is currently comprised of the four-member management team.

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