Business POV

Neat-Oh! International makes the ZipBin, a kid's "activity center" that folds into a storage box. Founder Wayne Rothschild and Dee Farrell, VP of Sales, both Kellogg MBA grads, discuss their concept and how they created a less expensive version, the QuickBin, for Wal-Mart.

Launched in 2005, the company has shipped close to one million units.