So Failure *Is* An Option? A New Book Says Yes

Chicago consultant and author Barry Moltz's new book is called "Bounce! The Path to True Business Confidence." In it he draws on stints at IBM, Whitman Hart and various start-ups to advance the notion that resiliency is the key to success.

"Conventional business wisdom tells us that there is always something to learn from failure," he says. "Not true — sometimes it just stinks! Failure that offers no real learning value becomes a big jolt to the basic business belief system."

His first book, “You Need to Be A Little Crazy: The Truth about Starting and Growing Your Business” describes the ups and downs and emotional trials of running a business. "Bounce!", his second book, is published by Wiley.

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