Model Metrics and the Art of Customer Relationship Management
04.25.2008

The five-year-old, 50-employee consulting company implements on-demand CRM (customer relationship management) tools and applications. Here, the company's president, Adam Caplan, talks about early growth, how the company has evolved, and its relationship with Salesforce.com. Caplan has a 2008 sales goal of $10 million.

Headquartered in Chicago, Model Metrics has offices in Detroit, Miami, Minneapolis and San Francisco.

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