Business POV

More than 5,000 attendees came to McCormick Place September 27-28 for the biggest trade event dedicated to in-store marketing. The Expo featured nearly 200 in-store suppliers and two dozen seminars.

One of the big events at the show was the unveiling of a cutting edge tool — dubbed Pioneering Research for an In-Store Metric (P.R.I.S.M.) — that allows marketers to measure in-store consumer reach at the category level.

www.instoremarketer.org