Business POV

The CIA used to get bounced off campus when they'd try to recruit students. Now the recruiters are the students. Working with a company called EdVentures — which develops industry-education partnerships — and student advisor David Koehler, a marketing class at UIC created an ad campaign and blowout promotional event designed to lure fellow collegians into the "adventurous" life as a spy.

http://tigger.uic.edu/depts/adn/masscomm/announce/announcement.84616.html