- Hyatt’s New Hotel Concept Takes Aim at Gen-X (and Baby Boomers, Too)
- 11.16.2006
Hyatt Place, Global Hyatt Corporation’s entry into the upscale select service segment, is designed to appeal to Gen-X travelers, with a modern design scheme, flat-screen TVs, computers off the lobby and portable in-room ottomans that can be used as mobile work stations. But research showed there was much of a generation gap between today's thirtysomethings and the Baby Boomers.
The Lombard location is the first Hyatt Place-branded hotel to open following Global Hyatt Corporation’s recent acquisition of the AmeriSuites hotel chain. More than 140 additional Hyatt Place hotels are scheduled to open in 2006 and 2007 as many Amerisuites properties continue to undergo renovation and repositioning under Hyatt’s newest brand.
http://www.hyatt.com/hyatt/place/
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